Kancil Awards

The Malaysian Advertising Awards

(12.3) Direct [Use of Digital and Social] - BRONZE, Buah Tangan, BBDO Proximity Malaysia

The Brief
U Mobile recently launched a nationwide coverage campaign,

In neighbourhoods, we encouraged people to start a conversation by giving someone a ‘Buah Tangan.’ Along the way, we stumbled across three spectacular real-life stories that we seeded online as videos to inspire the rest of the nation. The videos led to an app that allowed people to send a ‘Buah Tangan’ of their own.

Buah Tangan

Product / Service
U Mobile brand

U Mobile (M) Sdn Bhd

Executive Creative Director 
Tan Chee Keong

Creative Director
Carina Teo

Art Director
Suah Boon Chuan, Miimo Leong, James Voon, Auston Low

Elissa Azizi, Ferhan Faidzan, Andrea Yap

Client Service
Aijaz Ahmed, Haruka Teh, Koh Weng Fai, Victoria Kovalan

Agency Producer
Hong Nyok Hwa, Jan Teoh

Production House Producer
Phoo KH, Delynne Hashim, Luqman Kamal

Production House
Mojo Films

Film Director
Barney Chua, Zekry Mazlan

Zekry Mazlan

Zekry Mazlan, Sheldon Aruel

Canang Audio House

Savy Ho Yie Yin

Sound Engineer
Shah Haron

Print Producer
Louie Hoo, Ang Hui Yun



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