Kancil Awards

The Malaysian Advertising Awards

(12.3) Direct [Use of Digital and Social] - MERIT, Sound Security, RAPP

Brief
How do you encourage 4x4 drivers to 'Find new roads' during the festive season, when break-ins are rampant and people are reluctant to leave their house empty and unprotected?

Solution
Introducing soundsecurity.com.my, a DIY audio camouflage system that turns an empty house into a noisy household.

Title
Sound Security

Product / Service
Chevrolet Orlando

Client
Chevrolet Malaysia

URL
www.soundsecurity.com.my

Executive Creative Director
Edward Ong

Creative Director
Jeff Ooi

Art Director
Walter Teoh / Desmond Ho

Copywriter
Edward Ong / Dave Sandhu

Designer
Desmond Ho

Web / Multimedia Designer
Chris Tan Ean Yee

Client Service
Jason Tan

 

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