To establish OLDTOWN White Coffee as the pioneers of white coffee in a cluttered market.
We turned art tourism into a medium, using the origins of white coffee - Ipoh's Old Town - to celebrate the originality and authenticity of OLDTOWN's white coffee recipe.
Art of OLDTOWN
Product / Service
OLDTOWN White Coffee
White Cafe Sdn Bhd
Executive Creative Director
Teh Le Vin
Choo Lee Peng, Phang Li Jun, Jason Kok
Kristine Ong (MindShare), Tan Kang Wei (MindShare), Chee Yih Yang (Text100), Salina Salleh (Text100), Douglas Jansz (The Idea Hut), Wee Lin Yi (The Muzes), Tan Wei Ming