Kancil Awards

The Malaysian Advertising Awards

(11.3) Film Craft [Film Direction] - MERIT, 3 Times More, Dentsu Utama

Brief
Second hand smoke is dangerous. Studies have shown that people who are exposed to second hand smoke are more likely to get cancer. What’s frightening is the fact that smokers are totally unaware of the harm they cause, when smoking around others, especially their children. MPCAM wanted to raise awareness of the dangers of second hand smoke.

Solution
3 times more. The fact that second hand smokers are 3 times more likely to get cancer, is shown when a child picks up 3 cigarette sticks and smokes them in the presence of her father, who is also smoking.

Title
3 Times More

Product / Service
Anti-Smoking Awareness

Client
Medical Practitioners Coalition Association of Malaysia (MPCAM)

Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng

Art Director
Chow Kok Keong

Copywriter
Charmaine Sankar

Copywriter
Lim Khai Xing

Copywriter
Ted Lim

Client Service
Lim Sue Anne

Agency Producer
Chey Feng Mey

Production House Producer
Chan Kok Leong

Production House
Flier Film Production

Film Director
Kenny Chan

Editor
Boon Liew 

Strategy Planner
Terence Leong 

 

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