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(11.3) Film Craft [Film Direction] - MERIT, RHB Easy - Ping Pong, Dentsu Utama



Brief
RHB acknowledges that YouTube viewers and potential customers respond positively to wacky videos and this in turn makes the video go viral. Easy by RHB wants to sell their Debit Card in a video that has the potential to go viral. The proposition that needs to get across to the customer is that every time the debit card is ‘swiped’ or used, the card member will enjoy some savings.

Title
RHB Easy - Ping Pong

Product / Service
RHB Easy Smart Debit card

Client
RHB Bank

Executive Creative Director
Ted Lim

Creative Director
Wong Shu Kor

Art Director
Leong Kien Seng

Copywriter
Shiraz Faruqi

Designer
Leong Kien Seng

Client Service
Fatimah

Client Service
Jeff Chua

Production House
Mojo Film

Agency Producer
Feng Mey

Production House Producer
Phoo

Film Director
Barney Chua

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated