Kancil Awards

The Malaysian Advertising Awards

(11.7) Film Craft [Cinematography] - MERIT, Liquid and Metal - The Film, McCann Erickson (M) Sdn Bhd

Brief
LIQUID & METAL. You'd imagine they get along as well as oil and water. But PETRONAS & AMG are truly a different breed of partnership. Together, they've produced amazing results: The world's most powerful 2.0-litre four cylinder engine that powers the new GLA 45 AMG. And PETRONAS SYNTIUM, the lubricant specifically formulated to meet its performance demands. 

Solution
To commemorate these achievements, and the unveiling of the new car, we developed the 'LIQUID & METAL' film. Inspired by the idea of paparazzi attempting to capture spyshots of the GLA 45 AMG, we have PETRONAS & AMG join forces to execute the ultimate ruse. Only this time, with the help of world-class F1 driver Lewis Hamilton and local Malaysian Formula Renault 3.5 driver, Jazeman Jaafar. The cinematographic feast was supported by a 60sec trailer aired on TV and online, a week prior to its launch attracting fans of action, speed and performance to view it on the PETRONAS Motorsports website.

Title
LIQUID AND METAL - THE FILM

Product / Service
PETRONAS SYNTIUM & AMG

Client
Petroliam Nasional Berhad (PETRONAS)

URL
www.petmos.com.my/liquidandmetal

Executive Creative Director
Richard Irvine

Creative Director
Jerome Ooi

Copywriter
John Dorairaj

Agency Producer
Pauline Moreira

Client Service
Adrian Ng, Hisham Noh

Production House
Luminous Malaysia

Film Director
Brad Hogarth

Production House Producer
Karen De Silva, Dest Kee

Director of Photography
Haruld Goh

Production Designer
Nick Wong

Production House
Fellow Productions

Production House Producer
Mark Ratcliff

Production House
MFX Sdn Bhd

Animation Director
Lau Kim San

Production House
Maveriq AV Sdn Bhd

Music/Creative Director
Paul Morrison

Audio Producers
Raymond Wee, Meredith McLean

Advertisers
Anita Azrina Abd Aziz, Roshaniza Ilmi Mohd Ali, Julia Jaafar, Intan Nadia Hamzah

 

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