For Merdeka, brands often reminisce about the past. But after a tough year, we wanted Malaysians to smile for the present instead.
We drew inspiration from a uniquely Malaysian habit: greeting strangers like family. We chose an outsider's perspective to highlight this practice, which has been so ingrained, we tend to miss its significance.
It is ok. We are family
Product / Service
Executive Creative Director
Tang Wai Hoong
Boyle Wong, Brandon Lee
Christopher Greenough, Tim Sharp, Tang Wai Hoong, Ivan Yeo
Sharoh Yip, Muhammad Hatta Bin Zainal, Jason Chee, Bryan Dewitt
Vic Sithasanan, Janet Teo, Goon Chee Hung, Rana El Habr
Superwonderful Films Sdn Bhd
Production House Producer
Eric Yap Boon Leong
Ricky Lim Kok Foo