Kancil Awards

The Malaysian Advertising Awards

(11.8) Film Craft [Scriptwriting - Only English] - MERIT, It is ok. We are family, Next Digital Kuala Lumpur



Brief 
For Merdeka, brands often reminisce about the past. But after a tough year, we wanted Malaysians to smile for the present instead. 

Solution 
We drew inspiration from a uniquely Malaysian habit: greeting strangers like family. We chose an outsider's perspective to highlight this practice, which has been so ingrained, we tend to miss its significance.

Title 
It is ok. We are family

Product / Service 
Merdeka 2014

Client 
Maxis Berhad

URL 
http://ideacafe.org/2014/its_ok_were_family/

Executive Creative Director
Efrain Lopez

Creative Director
Tang Wai Hoong

Art Director
Boyle Wong, Brandon Lee

Copywriter
Christopher Greenough, Tim Sharp, Tang Wai Hoong, Ivan Yeo

Programmer
Sharoh Yip, Muhammad Hatta Bin Zainal, Jason Chee, Bryan Dewitt

Client Service
Vic Sithasanan, Janet Teo, Goon Chee Hung, Rana El Habr

Production House
Superwonderful Films Sdn Bhd

Production House Producer
Sunita Petrus

Film Director
Eric Yap Boon Leong

Cameraman
Ricky Lim Kok Foo

Music
Maveriq Asia

 

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