Kancil Awards

The Malaysian Advertising Awards

(10.3) Film [Non-Broadcast - Single] - BRONZE, We Are Family, Naga DDB



Solution
Uncle, Auntie, Macha, Aneh, Abang, Kakak. Malaysians have the distinct habit of referring to each other as family members regardless of race and background. We decided to celebrate this insight with the idea We Are Family for Merdeka 2014.

Title
We Are Family

Product / Service
Merdeka Day

Client
DiGi Telecommunications Sdn Bhd

URL
http://youtu.be/ndVfzL2iUgk

Executive Creative Director
Alvin Teoh

Creative Director
Chan Woei Hern

Art Director
Leong Sook Leng

Copywriter
Vix Chandra, Chan Woei Hern

Client Service
Caroline Kong, Beverley Ong, Megat Ammar

Agency Producer
Sharon De Silva, Chen Lee Ling

Production House
Reservoir World

Production House Producer
Chow Chun Son

Film Director
Goh Poo Eik

Director of Photography
Goh Poo Eik

Editor
Goh Poo Eik

Cameraman
Naim Brundage

Audio House
Reservoir Lab

 

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