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HOME RESULTS: 2015 2014 (10.3) Film [Non-Broadcast - Single] - SILVER, 3 Times More, Dentsu Utama

(10.3) Film [Non-Broadcast - Single] - SILVER, 3 Times More, Dentsu Utama

Brief
Second hand smoke is dangerous. Studies have shown that people who are exposed to second hand smoke are more likely to get cancer. What’s frightening is the fact that smokers are totally unaware of the harm they cause, when smoking around others, especially their children. MPCAM wanted to raise awareness of the dangers of second hand smoke.

Solution
3 times more. The fact that second hand smokers are 3 times more likely to get cancer, is shown when a child picks up 3 cigarette sticks and smokes them in the presence of her father, who is also smoking.

Title
3 Times More

Product / Service
Anti-Smoking Awareness

Client
Medical Practitioners Coalition Association of Malaysia (MPCAM)

Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng, Chow Kok Keong

Copywriter
Charmaine Sankar, Lim Khai Xing, Ted Lim

Client Service
Lim Sue Anne

Agency Producer
Chey Feng Mey

Production House Producer
Chan Kok Leong

Production House
Flier Film Production

Film Director
Kenny Chan

Editor
Boon Liew

Strategy Planner
Terence Leong

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated