Kancil Awards

The Malaysian Advertising Awards

(16.1) Innovative Use of Media - BRONZE, Ad Cloud, Havas Worldwide Kuala Lumpur

Brief
Total Oil wanted to engage with readers of automotive blogspots. With a limited digital budget.

Solution
Key words in tag clouds are often clicked when searching for content. So we constructed product messages out of user generated key words inside a tag cloud. Creating a new online medium. The Ad Cloud.

Title
Ad Cloud

Product / Service
Total Oil

Client
Total Oil Sdn Bhd

URL
http://autobuzz.my/2014/09/2015-mercedes-amg-gt-exposed-462-hp-gt-510-hp-gt-s-video/
http://autobuzz.my/2014/08/2014-subaru-wrx-wrx-sti-launched-in-malaysia-price-from-
rm238k-video/http://autobuzz.my/2014/09/perodua-axia-launched-price-slashed-now-
rm24600-5-year-warranty-video/

Executive Creative Director
Ezra Foo

Art Director
Sharon Ong

Copywriter
Ezra Foo

Copywriter
Chung Yi-Shen

Agency Producer
Syakeera Hamid

Typographer
Sharon Ong

Client Service
Ruby Lim

Client Service
Fenny Phuah

Client Service
Geraldine Yong

Web / Multimedia Designer
autobuzz.my

Production House
DeTouche

Agency Producer
Syakeera Hamid

Music
Maveriq AV Sdn Bhd

Production House Producer
Eric Hu

Others
Suraj

Others
Jonathan Ong

Others
Carmen Chia

Others
Wan Wei

Others
Azr

 

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