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HOME RESULTS: 2006-2015 2014 (15.1) Integrated - MERIT, No Excuse For Abuse, TBWA KL

(15.1) Integrated - MERIT, No Excuse For Abuse, TBWA KL

Brief
Most domestic abuse cases in Malaysia only surface after victims have went through a long period of abuse. This is due to victims finding it hard to accept the reality that someone they love is abusing them, and also our society's conservative views of domestic abuse as a private household matter.This causes most victims in the early stages of abuse to be in a state of uncertainty, or even denial.WAO's objectives were to raise awareness regarding the early stages of abuse (especially among victims themselves), and help more victims get in touch with WAO's counselors.

Solution
We launched a series of exhibitions featuring clothing hand-stitched with victim’s excuses, to increase awareness regarding the early stages of abuse. The campaign also introduced victims to a live text helpline called TINA (Think I Need Aid) that was specially designed for use of victims in the early stages of abuse, making it easier for victims to seek help from WAO.

Title
No Excuse For Abuse

Product / Service
Domestic Violence Public Service

Client
Women's Aid Organization

Executive Creative Director
Sa'ad Hussein

Creative Director
Alvin Ng

Art Director
Justin Phang

Copywriter
Cheah Yi Pin, Juliet Tan, Andrew Perera, Indra Irwan, Chan Ka Chew

Art Director
Sarka Fleglova, Davina Tan

Client Service
Shaun Tay, Joanne Lie, Janine Wai

Others
Carl D'Souza

Agency Producer
Chey Feng Mey

Print Producer
Jeff Hong, Shelly Ahmad

Photographer
Lim Sok Lin, Brandon Lim

Film Director
Iskandar Siva, ST Fah, Mallory Lee, Max Lee Chee Choong, Rachel Lian

Production House
Sixtymac Production Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated