Kancil Awards

The Malaysian Advertising Awards

(6.1) Mobile [Mobile Websites] - BRONZE, Lo Sang Amplifier, Naga DDB

Solution 

Lo Sang is a Chinese New Year tradition practiced by Malaysian Chinese to usher in the New Year. The act is usually accompanied by shouts of prosperity. Unfortunately for the rest of Malaysians, they donâ??t know what to say because itâ??s all in Chinese. The Lo Sang Amplifier solves that. Just log on the the mobile site, and it will automate well wishes in 3 different languages and 9 dialects, turning a Chinese celebration into a truly Malaysian one.

Title 
Lo Sang Amplifier

Product / Service 
Chinese New Year Greetings

Client 
DiGi Telecommunications Sdn Bhd

URL 
www.youtube.com/watch?v=yKN8vdGfqfs

Executive Creative Director
Alvin Teoh

Creative Director
Chan Woei Hern, Wong Sen Kiat

Art Director
Leong Sook Leng

Copywriter
Vix Chandra, Chan Woei Hern, Wong Sen Kiat

Designer
Lawrence Loh, Leong Sook Leng

Illustrator
Knight Owl

Client Service
Daniel Wong, Beverley Ong, Megat Ammar

Agency Producer
Sharon De Silva, Venus Chen

Production House
Effectory Music

Production House Producer
Tan Chee Meng

Film Director
Tan Chee Meng

Photographer
Brandon Wong

Photography Studio
Add Studio

Editing
Tan Chee Meng

Audio House
Effectory Music

Announcer
Chan Woei Hern

Cinematographer
Tan Chee Meng

 

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