Kancil Awards

The Malaysian Advertising Awards

(6.2) Mobile [Mobile Apps] - MERIT, Traffic Forecast, OgilvyOne Worldwide Kuala Lumpur

Brief 
IBM’ s cloud software has been used to improve cities all over the world; in health care, finance and even government. The challenge was to show how cloud computing can benefit Malaysians with tangible solutions for everyday problems, like traffic.

 

Solution 
Traffic Forecast is an app that predicts traffic the same way weather is forecasted - up to 5 days ahead, with 89% accuracy. Using Cloud technology, data like weather forecasts, peak hours, road works and festive events is pulled and analyzed. The app syncs with users� schedules and sends alerts on best travel times.

Title 
Traffic Forecast

Product / Service 
Traffic Forecast Application

Client 
IBM Malaysia

URL 
https://itunes.apple.com/my/app/traffic-forecast-only-traffic/id868737088?mt=8 

Executive Creative Director
Gavin Simpson

Creative Director
Rafael Guida

Art Director
Goh Kien Kok

Copywriter
Ong Kay Jen

Web / Multimedia Designer
Alexandra Sum

Client Service
Shamim Narayan, Marianne Chan

Agency Producer
Eric Yan, Loo Seng Tuck, Jennafinz Goonting

Production House
The Tankers Sdn Bhd

Production House Producer
Pete Singh

Film Director
Albert Chew

Others
Clayton Narcis, TJ Tee

 

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