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HOME RESULTS: 2006-2015 2014 (2.2) Outdoor Advertising [Posters] - SILVER, Old and New Short Stories Book, Dentsu Utama

(2.2) Outdoor Advertising [Posters] - SILVER, Old and New Short Stories Book, Dentsu Utama

Brief
For city folks, buying a book is something that is taken for granted. Whereas for the underprivileged, this is almost a luxury. The Salvation Army wanted to improve and change the lives of the less fortunate, especially the young.

Solution
The Book Project. Posters, placed in public places, were created to raise awareness of the needs of the underprivileged children, by urging the public to donate their old books to them. Hence, for them, the donor's old book would be a new book.

Title
Old and New Short Stories Book

Product / Service
Old Books Donation

Client
The Salvation Army, Malaysia

Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng, Chow Kok Keong

Copywriter
Ted Lim, Charmaine Sankar, Lim Khai Xing

Client Service
Lim Sue Anne

Print Producer
Wong Fok Loy

Photographer
Jesse Choo

Photography Studio
Untold Images

Strategy Planner
Terence Leong

Studio Manager
Stephanie Lai

 

Winners

Winners

gold-tapir2015
 


gold-evereadybookofplay2014
 


gold-kuchinghappy2013
 


gold-kuchinghappy2012