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HOME RESULTS: 2015 2014 (2.4) Outdoor Advertising [Campaign] - SILVER, Cans of Positivity (Posters), Y&R Malaysia

(2.4) Outdoor Advertising [Campaign] - SILVER, Cans of Positivity (Posters), Y&R Malaysia

Brief
Campbell's canned soups were rarely being consumed as people were beginning to forget about the brand. Our client wanted us to help increase consumption to more than 4 million a year, by reconnecting with the target market that had once loved Campbell's.

Solution
To make people consume Campbell’s more often, we had to give them more reasons to. So we launched Cans of Positivity on a series of in-store posters. The posters presented shoppers with the many reasons to enjoy Campbell’s, prompting them to purchase more cans of soup for the family, as gifts for friends, or even as a treat for themselves.

Translation

Title
Cans of Positivity (Posters)

Product / Service
Campbell's Soup

Client
Campbell Soup Southeast Asia Sdn Bhd

URL


Credits

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Copywriter
Su-Yin Chong

Art Director
Emily Tan, Kasey Chew, How Wei Zhong, Gigi Lee, Joshua Tay

Designer
Emily Tan, Kasey Chew, How Wei Zhong, Lai Wai Yeap, Hazel Ting, Elaine Poh

Illustrator
Emily Tan, How Wei Zhong, Kasey Chew

Typographer
Emily Tan, Kasey Chew, How Wei Zhong

Print Producer
T L Tan

Agency Producer
Wayne Low, Robert Aw

Photographer
Image Rom, Wayne Low

Client Service
Nigel Menezes, Pravind Subramaniam, Caroline Bal, Lisa Hezila

Film/Production
Wayne Low, Motion Rom

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated