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HOME RESULTS: 2006-2015 2014 (1.1) Press Advertising [Press Advertising Single] - BRONZE, Ends Sleepless Nights, Y&R Malaysia

(1.1) Press Advertising [Press Advertising Single] - BRONZE, Ends Sleepless Nights, Y&R Malaysia

Brief
Campbell's canned soups were rarely being consumed as people were beginning to forget about the brand. Our client wanted us to help increase consumption to more than 4 million a year, by reconnecting with the target market that had once loved Campbell's.

Solution
So we gave people more reasons to consume more Campbell’s, with Cans of Positivity. We showed how Campbell’s can turn negative situations around, and spread the good news in the papers.

Title
Ends Sleepless Nights

Product / Service
Campbell's Soup

Client
Campbell Soup Southeast Asia Sdn Bhd

Executive Creative Director
Gigi Lee

Creative Director
Joshua Tay

Copywriter
Su-Yin Chong

Art Director
Emily Tan, Kasey Chew, How Wei Zhong, Gigi Lee, Joshua Tay

Designer
Emily Tan, Kasey Chew, How Wei Zhong, Lai Wai Yeap, Hazel Ting, Elaine Poh

Illustrator
Emily Tan, How Wei Zhong, Kasey Chew

Typographer
Emily Tan, Kasey Chew, How Wei Zhong

Print Producer
T L Tan

Agency Producer
Wayne Low, Robert Aw

Photographer
Image Rom, Wayne Low

Client Service
Nigel Menezes, Pravind Subramaniam, Caroline Bal, Lisa Hezila

Others
Film/Production: Wayne Low, Motion Rom

 

2006 — 2015

Winners

kuchinghappy

gold-tapir2015
 


gold-evereadybookofplay2014
 


gold-kuchinghappy2013
 


gold-kuchinghappy2012
 


gold-kuchinghappy2011
 


gold-kuchinghappy2010
 


gold-kuchinghappy2009
 


gold-kuchinghappy2008
 


gold-kuchinghappy2007
 


gold-kuchinghappy2006