Kancil Awards

The Malaysian Advertising Awards

(1.1) Press Advertising [Press Advertising Single] - BRONZE, Freak, Dentsu Utama

Brief
Cyberbullying is on the rise in Malaysia, as well as the rest of the world. Voice of the Children found that too many children struggled in despair, with sometimes tragic outcomes like suicide, due to this non-traditional form of bullying. They wanted to raise awareness of cyberbullying and the devastating effect it would have, on our children.

Solution
Cyberbullying kills. A poster campaign was created, showing how text messages are literally weapons (guns), which can cause a child to commit suicide.

Title
Freak

Product / Service
Cyberbullying Awareness

Client
Voice Of The Children

Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng

Art Director
Chow Kok Keong

Copywriter
Ted Lim

Copywriter
Charmaine Sankar

Copywriter
Lim Khai Xing

Client Service
Lim Sue Anne

Print Producer
Wong Fok Loy

Photography Studio
Add Studio

Photography Studio
Untold Images

Others
Cynthia Koong - Strategy Planner

Others
Stephanie Lai - Studio Manager

 

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