Kancil Awards

The Malaysian Advertising Awards

(1.1) Press Advertising [Press Advertising Single] - MERIT, Retard, Dentsu Utama

Brief 
Cyberbullying is on the rise in Malaysia, as well as the rest of the world. Voice of the Children found that too many children struggled in despair, with sometimes tragic outcomes like suicide, due to this non-traditional form of bullying. They wanted to raise awareness of cyberbullying and the devastating effect it would have, on our children.

Solution 
Cyberbullying kills. A poster campaign was created, showing how text messages are literally weapons (guns), which can cause a child to commit suicide.

Title 
Retard

Product / Service 
Cyberbullying Awareness

Client 
Voice Of The Children

Creative Director 
Chow Kok Keong

Art Director 
Loo Kok Seng

Art Director 
Chow Kok Keong

Copywriter 
Ted Lim

Copywriter 
Charmaine Sankar

Copywriter 
Lim Khai Xing

Client Service 
Lim Sue Anne

Print Producer 
Wong Fok Loy

Photography Studio 
Add Studio

Photography Studio 
Untold Images

Others 
Cynthia Koong - Strategy Planner

Others 
Stephanie Lai - Studio Manager

 

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