Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (1.2) Press Advertising [Press Advertising Campaign] - BRONZE, Faggot / Freak / Retard, Dentsu Utama

(1.2) Press Advertising [Press Advertising Campaign] - BRONZE, Faggot / Freak / Retard, Dentsu Utama

Brief
Cyberbullying is on the rise in Malaysia, as well as the rest of the world. Voice of the Children found that too many children struggled in despair, with sometimes tragic outcomes like suicide, due to this non-traditional form of bullying. They wanted to raise awareness of cyberbullying and the devastating effect it would have, on our children.

Solution
Cyberbullying kills. A poster campaign was created, showing how text messages are literally weapons (guns), which can cause a child to commit suicide.

Title
Faggot/ Freak/ Retard

Product / Service
Cyberbullying Awareness

Client
Voice Of The Children

Executive Creative Director
Chow Kok Keong

Art Director
Loo Kok Seng

Art Director
Chow Kok Keong

Copywriter
Ted Lim

Copywriter
Charmaine Sankar

Copywriter
Lim Khai Xing

Client Service
Lim Sue Anne

Print Producer
Wong Fok Loy

Photography Studio
Add Studio

Photography Studio
Untold Images

Others
Cynthia Koong - Strategy Planner

Others
Stephanie Lai - Studio Manager

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated