Kancil Awards

The Malaysian Advertising Awards

(13.1) Promo & Activation [Use of Promotional Stunts/Live Advertising/Live Shows] - BRONZE, Art of OLDTOWN, Spin Communications

Brief
To establish OLDTOWN White Coffee as the pioneers of white coffee in a cluttered market.

Solution
We turned art tourism into a medium, using the origins of white coffee - Ipoh's Old Town - to celebrate the originality and authenticity of OLDTOWN's white coffee recipe.

Translation

Title
Art of OLDTOWN

Product / Service
OLDTOWN White Coffee

Client
White Cafe Sdn Bhd

Executive Creative Director
Teh Le Vin

Client Service
Choo Lee Peng, Phang Li Jun, Jason Kok

Art Director
CS Chong

Copywriter
Josh Tan

Illustrator
Ernest Zacharevic

Others
Kristine Ong (MindShare), Tan Kang Wei (MindShare), Chee Yih Yang (Text100), Salina Salleh (Text100), Douglas Jansz (The Idea Hut), Wee Lin Yi (The Muzes), Tan Wei Ming

 

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