Kancil Awards

The Malaysian Advertising Awards

(13.1) Promo & Activation [Use of Promotional Stunts/Live Advertising/Live Shows] - BRONZE, Buah Tangan, BBDO Proximity Malaysia

The Brief
U Mobile recently launched a nationwide coverage campaign

Solution
The Solution:In neighbourhoods, we encouraged people to start a conversation by giving someone a ‘Buah Tangan.’ Along the way, we stumbled across three spectacular real-life stories that we seeded online as videos to inspire the rest of the nation. The videos led to an app that allowed people to send a ‘Buah Tangan’ of their own.

Title
Buah Tangan

Product / Service
U Mobile brand

Client
U Mobile (M) Sdn Bhd

Executive Creative Director
Tan Chee Keong

Creative Director
Carina Teo

Art Director
Suah Boon Chuan, Miimo Leong, James Voon, Auston Low

Copywriter
Elissa Azizi, Ferhan Faidzan, Andrea Yap

Client Service
Aijaz Ahmed, Haruka Teh, Koh Weng Fai, Victoria Kovalan

Agency Producer
Hong Nyok Hwa, Jan Teoh

Production House Producer
Phoo KH, Delynne Hashim, Luqman Kamal

Production House
Mojo Films

Film Director
Barney Chua, Zekry Mazlan

Cameraman
Zekry Mazlan

Others
Editor - Zekry Mazlan, Sheldon Aruel

Music
Canang Audio House

Others
Composer - Savy Ho Yie Yin

Others
Sound Engineer - Shah Haron

Print Producer
Louie Hoo, Ang Hui Yun

 

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