Kancil Awards

The Malaysian Advertising Awards

(13.1) Promo & Activation [Use of Promotional Stunts/Live Advertising/Live Shows] - BRONZE, The BK Weigh Your Wallet, Lowe Malaysia

Brief
The price hikes. The rising cost of living. The so-so economy. All these have left people's wallets light and dry. So Burger King went on a mission to save those wallets from shrinking.

Solution
The Burger King Weigh Your Wallet. The promo was held at 3 outlets for 3 days. All customers had to do was place their wallets on the weighing scale. Vouchers were given based on the weight of their wallets. The lighter the people’s wallets, the better the vouchers they got. And the more they saved by spending less on great meals!

Title
The BK Weigh Your Wallet

Product / Service
Burger King Restaurants

Client
Cosmo Restaurants Sdn Bhd

Executive Creative Director
Zaidi Awang

Creative Director
Hans Lee

Art Director
Wong Kai Ming

Copywriter
Lim Wee Ling

Designer
Wong Kai Ming, Edwin Ng

Client Service
Andrea Dennis, Simon Chew, Nash Zulkifli, Shukri Jai

Photographer
Loke Hon Leong

Photography Studio
Image Rom

Print Producer
Kamal Chima

Color Separation
Pioneer Graphic Scanning

Production House
Motion Rom

Agency Producer
Noelle Goh

Production House Producer
Aaron Lau

Film Director
GF

Cameraman
Kelvin Soo

Others
Keith Loh, Director of Marketing, Burger King Malaysia & Singapore

 

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