Kancil Awards

The Malaysian Advertising Awards

(13.1) Promo & Activation [Use of Promotional Stunts/Live Advertising/Live Shows] - MERIT, Orange Light, Dentsu Utama

Brief
Electricity. A basic necessity for city folks. Yet, there are rural parts of Malaysia, where villagers live without this basic need. As dusk falls, the simplest tasks for villagers become more difficult. This is because the candles they use, last for 15 minutes or less. SaveMart wanted to improve their lives.

Solution
Introducing the Orange Light Project. We turned the orange into a lamp, in just a few simple steps.How it works :1. Leave stem as candle wick.2. Pour cooking oil over stem.3. Light up stemThe SaveMart team set off with boxes of oranges to rural villages and taught villagers how to make lamps from oranges. The villagers discovered that the Orange Light could last for up to 7 hours, 28 times longer than a candle. Life then became easier for them.

Title 

Orange Light

Product / Service
SaveMart

Client
SaveMart

Creative Director
Chow Kok Keong

Art Director
Chow Kok Keong

Art Director
Loo Kok Seng

Art Director
Ivory Lim

Copywriter
Charmaine Sankar

Copywriter
Lim Khai Xing

Client Service
Cynthia Koong

Agency Producer
Chey Feng Mey

Agency Producer
Wong Fok Loy

Production House
Add Studio

Film Director
Jeany Amir

Director of Photography
Brandon Wong

Director of Photography
Jeany Amir

Production House Producer
Jay Fong

Music
Pixel Post

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.