Kancil Awards

The Malaysian Advertising Awards

(13.3) Promo & Activation [Use of Digital & Social] - MERIT, Corbis Contract, TBWA KL

Brief
To help Corbis stand out among other stock image libraries to appeal to advertising's most critical and cynical target audience - the advertising community itself.

Solution
Tap into every creative's desire to express themselves, and create a fun but competitive Instagram photo contest - Corbis Contract, where every submission is in turn an ad for Corbis.

Title 

Corbis Contract

Product / Service
Corbis Contract

Client
Clicks Photo

Creative Director
Sa'ad Hussein

Creative Director
Ian Lee

Art Director
Alvin Ng

Art Director
Justin Phang

Copywriter
Cheah Yi Pin

Client Service
Shaun Tay

Client Service
Chin Ji Hsia

Client Service
Raphael See

Agency Producer
Fabian Lum

Production House
Rawr Production

 

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Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


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