Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (13.3) Promo & Activation [Use of Digital & Social] - MERIT, Corbis Contract, TBWA KL

(13.3) Promo & Activation [Use of Digital & Social] - MERIT, Corbis Contract, TBWA KL

Brief
To help Corbis stand out among other stock image libraries to appeal to advertising's most critical and cynical target audience - the advertising community itself.

Solution
Tap into every creative's desire to express themselves, and create a fun but competitive Instagram photo contest - Corbis Contract, where every submission is in turn an ad for Corbis.

Title 

Corbis Contract

Product / Service
Corbis Contract

Client
Clicks Photo

Creative Director
Sa'ad Hussein

Creative Director
Ian Lee

Art Director
Alvin Ng

Art Director
Justin Phang

Copywriter
Cheah Yi Pin

Client Service
Shaun Tay

Client Service
Chin Ji Hsia

Client Service
Raphael See

Agency Producer
Fabian Lum

Production House
Rawr Production

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated