The idea is to portray that it is almost impossible to get witnesses to accurately describe a culprit. To emphasize such situations, we used “witnesses” that are especially unlikely to be able to give accurate descriptions: an old lady, a 6-year-old kid, a dog. The descriptions given were so detailed that it becomes unbelievable. This is done to make listeners realise that it is more reliable to get a surveillance camera from Panasonic to capture the exact details of any unfortunate events that might happen on their premises.
Product / Service
Executive Creative Director
Alvin Teoh, Theerapol Koomson
Chia Yau Fai, Darren Lee
Kevin Teh, Benson Lee, Rusniza Ibrahim
Sharon De Silva, Venus Chen
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