Kancil Awards

The Malaysian Advertising Awards

(18.1) Vernacular (Bahasa Malaysia / Chinese) [Bahasa malaysia / Best Idea - Single] - MERIT, Atuk, TBWA KL

Brief
Nissan would like to strengthen their brand familiarity with Malaysians during the most important festival, Hari Raya Aidilfitri. This also serves as an opportunity to showcase that Nissan cars have been an integral part of Malaysian life.

Solution
We created a poignant Hari Raya story of family, love, forgiveness and acceptance. The protagonists were a grandfather, Atuk, and his grandson, Man, who went on a journey that changed their lives – one down memory lane, and the other of self-discovery. The film not only featured current Nissan cars, but an old favourite as well, showcasing how Nissan cars have helped create great memories for generations of Malaysians

Title
Atuk

Product / Service
Nissan

Client
Edaran Tan Chong Motor

Executive Creative Director
Sa'ad Hussein

Creative Director
Fazlee Sabbaruddin

Art Director
Davina Tan

Copywriter
Maton Shukor

Copywriter
Fazlee Sabbaruddin

Copywriter
Adlin Rosli

Agency Producer
Chey Feng mey

Client Service
Yee Hui Tsin

Client Service
Wong Siew Yau

Production House
Planet Films Sdn Bhd

Film Director
Nadiah Hamzah

Director of Photography
Wan Chun Hung

Others
Nisha Khirudin

Others
Muhammad Bahir

Others
Kwek Kai Meng

Art Director
Jack Lee

Others
Khoo Eng Yaw (Sotong Potong)

Others
Hilmi (APV)

 

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