Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (18.1) Vernacular (Bahasa Malaysia / Chinese) [Bahasa malaysia / Best Idea - Single] - MERIT, Tesco Everyday Value: Samy Value & Mat Jimat (Winter), TBWA KL

(18.1) Vernacular (Bahasa Malaysia / Chinese) [Bahasa malaysia / Best Idea - Single] - MERIT, Tesco Everyday Value: Samy Value & Mat Jimat (Winter), TBWA KL

Brief
Tesco Malaysia wanted to promote their in-house line of value-for-money essentials - Tesco Everyday Value. The target audience: Urban Malays aged between 25 - 35. We were tasked to promote the line of products online and lead to awareness and sales, while taking into account the need for middle and lower income groups to save in current times of financial distress.

Solution
Samy Value & Mat Jimat - two Malaysians who are all about spending small and living big. We wanted to show our target audience just how well we understand the need to save - but not without compromising our desire to enjoy a better lifestyle. The two characters offered tips on how to save by using Tesco Everyday Value items, and with those savings, anyone can live and spend the way they want!

Title
Tesco Everyday Value: Samy Value & Mat Jimat (Winter)

Product / Service
Home Shopping

Client
Tesco Malaysia

URL
cmyksucks.net/samyvalue&matjimat

Credits
Executive Creative Director
Sa'ad Hussein

Creative Director
VJ Anand

Copywriter
Shune, William Beale, Rahimaton Shukor

Client Service
Judy Wong, Joe Yee

Art Director
Julian Yap

Designer
Sueen Thoo, Amanda Kok, Tay Shen Thuu

Programmer
Lai Kun Liang

Web / Multimedia Designer
Carmen Lee

Production House
Mojo Films

Mat Jimat: Faiq, Samy Value: Kavin Jay

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated