Kancil Awards

The Malaysian Advertising Awards

(18.2) Vernacular (Bahasa Malaysia / Chinese) [Bahasa Malaysia / Best Idea - Campaign] - MERIT, #studiEnglish, TBWA KL





Brief
Help British Council promote its English classes to Bahasa Malaysia-speaking students, using the most cost-effective ways possible.

Solution
Use Bahasa Malaysia to teach English! When we looked at the current state of Bahasa Malaysia, we realized that a lot of its words are borrowed from English, with minor tweaks in spelling. And since these students use the English-BM hybrid words on a daily basis, it should be easy for them to learn and improve their English, because it’s already in our tongue.We showed ordinary Malaysians using English-BM hybrid in their conversations. At the end, we pointed out how prevalent English words are in our daily use. And that it should be easy to learn/improve at British Council.

Title
#studiEnglish

Product / Service
myClass

Client
British Council Malaysia

Executive Creative Director
Sa'ad Hussein

Creative Director
Ian Lee

Creative Director
Fazlee Sabbaruddin

Art Director
Davina Tan

Art Director
Ben Tan

Art Director
Ian Lee

Copywriter
Maton Shukor

Copywriter
Wong Wei Lyn

Copywriter
Fazlee Sabbaruddin

Agency Producer
Iskandar Siva

Client Service
Josephine Hoon

Client Service
Lim Wye Ling

Production House
PRS Production Sdn Bhd

Film Director
Iskandar Siva

Director of Photography
Iskandar Siva

Director of Photography
Kenny Chua

Others
Fah Soong Thung

Others
Max Lee Chee Chong

Others
Wang Zhi Heng ( Shito )

Art Director
Mallory Lee

Others
Ho Woei Lim ( William ) PRS

Others
Kenny Khoo - Pixel Post

 

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