Kancil Awards

The Malaysian Advertising Awards

(18.3) Vernacular (Bahasa Malaysia / Chinese) [Bahasa Malaysia / Best Copy - Single] - MERIT, myClass, TBWA KL

Brief
Help British Council promote its English classes to Bahasa Malaysia-speaking students, using the most cost-effective ways possible.

Solution
Use Bahasa Malaysia to teach English! When we looked at the current state of Bahasa Malaysia, we realized that a lot of its words are borrowed from English, with minor tweaks in spelling. And since these students use the English-BM hybrid words on a daily basis, it should be easy for them to learn and improve their English, because it’s already in our tongue. A series of posters written using English-BM hybrid words. The posters showed how prevalent English words are in our daily use. And that it shouldn’t be difficult to learn/improve at British Council.

Title
myClass

Product / Service
myClass

Client
British Council Malaysia

Executive Creative Director
Sa'ad Hussein

Creative Director
Ian Lee

Creative Director
Fazlee Sabbaruddin

Art Director
Davina Tan

Art Director
Ian Lee

Copywriter
Maton Shukor

Copywriter
Fazlee Sabbaruddin

Copywriter
Neo Ming Yi

Designer
Davina Tan

Client Service
Josephine Hoon

Client Service
Lim Wye Ling

 

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