Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - MERIT, Canon 'Freewhodowan', Lunch Communications

(18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - MERIT, Canon 'Freewhodowan', Lunch Communications

Brief 
Canon PIXMA printers have had very little presence on social media. Out of 212 total conversations, its Share-of-Voice (SOV) was only 46%.To raise Canon PIXMA's SOV on social media, targeting students active on social media and their internet-savvy parents.

Solution
We created a #freewhodowan microsite with a hash tag counter and promoted it using online banners on popular sites. To generate interest, we engaged 6 opinion leaders and 2 bloggers and launched 3 YouTube videos. A total of eleven milestones had to be completed, with randomly selected participants winning a PIXMA printer!

Title
Canon "Freewhodowan"

Product / Service
Canon PIXMA Printer

Client
Canon Marketing Malaysia

URL
http://www.youtube.com/watch?v=C2Xmkg3HRp0&;list=UUykt1UbsV103LHSufstqo9Q

Executive Creative Director 
Woon Hoh

Creative Director
Joseph Lee, Bee Lee

Art Director
Nikki Chong, Joseph Lee

Copywriter
Allan Lee

Client Service
Tanner Nagib, Margaret Chew, Weiling Teng, Krystal Santa Maria

Production House
The Core Studios

Production House Producer
Ho Ming Han

Film Director
Ho Ming Han

Director of Photography
Bryan Lim

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated