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HOME RESULTS: 2015 2014 (18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - MERIT, Listen, Astro Radio

(18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - MERIT, Listen, Astro Radio

Brief
To encourage people to report cases of domestic violence.

Solution
Many people are aware that domestic violence is happening, but most tend to ignore it. This public service message is to remind listeners that upon any knowledge of domestic violence, they should not sit idly by, but instead act on it.

Translation
MVO: Please pay attention to the clip that I am about to play
SFX: INDISTINCT COMMOTION
MVO: Couldn't hear it clearly? Let's turn up the volume.
SFX: SLIGHTLY AUDIBLE COMMOTIONMVO: Still couldn't hear it properly? Let's crank up the volume to its fullest!
SFX: LOUD COMMOTION
Anncr: Many people are aware that domestic violence is happening, but most tend to ignore it. Are you one of them? Women's Aid Organization, 03 - 7955 4426.

Title
Listen

Product / Service
Domestic Violence Public Service Message

Client
Astro Radio

Creative Director
Hoe Kai Yew

Copywriter
Yap Hui

Agency Producer
Yap Hui

Production House Producer
Jimmy Chua / D'Wayne Lim

Announcer
Ho Soo Wei / Tan Chuan Hui / Nicole Chong

Production House
Astro Radio

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated