SKEA is unlike other Chinese funeral paper offering manufacturers. SKEA's paper replicas are custom-made with perfectly crafted intricate details. For even the most demanding of customers, almost any form of paper offering can be tailored for the afterlife. The challenge for the agency is to communicate this benefit for a manufacturing category that is seldom openly discussed and typically shrouded in solemnity.
Radio commercials are used to dramatize the outcome of having used SKEA’s paper offerings. To promote awareness and talk value to an unpopular topic ‘offerings to the dead’, the commercials use a Chinese drama-like humour. The conversations reflect typical ‘kiasu’ behaviour that are characteristically realistic and light-hearted.
Pleasure in the after life!
Product / Service
Custom Made Afterlife Paper Offerings
Skea Malaysia (MY Elysium Sdn Bhd)
Executive Creative Director
Jeff Orr, Monica Chen
Ang Sin Kean, Ken Goh
Sum Jia Jun, Veloice Lim
Leon Tang, Carole Foo, Kelvin Yap
Tan Chuan Hui, Ivan Teh, Nicole Chong