Kancil Awards

The Malaysian Advertising Awards

(18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - SILVER, 2013A, Naga DDB

Solution
The numbers "4" and "14" are considered taboo in many parts of Malaysia. 4 sounds like "die" in Cantonese, and 14 sounds like "confirm die". In many apartments and buildings, superstitious owners would label their 14th floors 13A.As an agency, Naga DDB decided to help Malaysians overcome what was viewed as an "unfortunate" year by helping Malaysians rename the year to 2013A.

Title
2013A

Product / Service
Chinese New Year Greetings

Client
Naga DDB Sdn Bhd

URL
http://www.youtube.com/watch?v=TjBrFE6s5Hw

Executive Creative Director
Alvin Teoh

Creative Director
Chan Woei Hern, Wong Sen Kiat

Art Director
Loo Chun Guan, Ng Kok Wang, Tan Chee Meng

Copywriter
Jackson Mah, Raphael Ang, Charlotte Lam, Shawn Lee

Designer
Mah Ka Kin

Typographer
Loo Chun Guan, Mah Ka Kin

Animator
Tan Chee Meng

Client Service
David Mitchell

Agency Producer
Sharon De Silva, Venus Chen

Production House
Effectory Music

Production House Producer
Tan Chee Meng

Film Director
Tan Chee Meng

Cinematographer/Editor
Tan Chee Meng

Audio House
Effectory Music

Sound Designer
Tan Chee Meng

Announcer
Raphael Ang

 

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