Kancil Awards

The Malaysian Advertising Awards

(18.5) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Idea - Single] - SILVER, It's An Art, Astro Radio

Brief
To portray the brand Rozal as a purveyor of artistic masterpieces.

Solution
Instead of putting forth how fabulous the quality of Rozal sofas are, this ad seeks to address Rozal sofas as art masterpieces through poetry.

Title
It's An Art

Product / Service
Rozal Sofa

Client
Rozel Cooperation Sdn Bhd

Creative Director
Hoe Kai Yew

Copywriter
Hoe Kai Yew

Agency Producer
Hoe Kai Yew

Production House Producer
D'Wayne Lim/ Jimmy Chua

Client Service
Keith Phua

Announcer
Jane Hiew

Production House
Astro Radio

 

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