Kancil Awards

The Malaysian Advertising Awards

(18.7) Vernacular (Bahasa Malaysia / Chinese) [Chinese / Best Copy - Single] - BRONZE, Year of the Ma, RAPP



Brief
Produce a CNY greeting that positions the agency as an expert in local culture

Solution
With 2014 being the Chinese Year of the Horse (or Ma in Chinese), we introduced the many Mas of 2014.

Title
Year of the Ma

Product / Service
Chinese New Year greetings

Client
Rapp Malaysia

Executive Creative Director
Edward Ong

Creative Director
Jeff Ooi

Art Director
Christel Chong / Jillyn Cheoh

Copywriter
Jackson Mah

Designer
Justine Yan

Web / Multimedia Designer
Hoh Sei Keong / Desmond Ho

Client Service
Michelle Oon

Illustrator
Aki Ng

Photographer
Desmond Ho

Production House
Kaya Butter

 

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