Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 (7.1) CRAFT FOR CYBER & MOBILE [Animation, Graphic Design, Illustration & Art Direction] - MERIT, The Heritage Trail, Compass Interactive

(7.1) CRAFT FOR CYBER & MOBILE [Animation, Graphic Design, Illustration & Art Direction] - MERIT, The Heritage Trail, Compass Interactive

Title
The Heritage Trail

Product / Service
Beauty / Skincare

Client
L'Oreal Malaysia Sdn Bhd

Brief
With 150-years of history, Kiehl's proudly displays its rich heritage through their products, services and even CSR efforts. This year, Kiehl's collaborated with UNESCO as an initiative to raise awareness on the World Heritage Sites located here in Malaysia.

Solution
A Kiehl's sampling exercise to promote and raise awareness on World Heritage Sites located here in Malaysia led to the creation of The Heritage Trail. This compact, colourful and mobile responsive microsite uses infographic styling and visual storytelling to create a seamless and interactive educational treasure hunt.

Executive Creative Director
Nic Hon

Art Director
Chan Wei Bin

Copywriter
Ili Norizan, Vince Edwin

Client Service
Wong Wai Sun, Magdalene Ho

Web / Multimedia Designer
Serah Boey, Sang Li Lian, Soh Wei Jian

Programmer
Jason Neoh

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated