Kancil Awards

The Malaysian Advertising Awards

(7.1) CRAFT FOR CYBER & MOBILE [Animation, Graphic Design, Illustration & Art Direction] - MERIT, The Heritage Trail, Compass Interactive

Title
The Heritage Trail

Product / Service
Beauty / Skincare

Client
L'Oreal Malaysia Sdn Bhd

Brief
With 150-years of history, Kiehl's proudly displays its rich heritage through their products, services and even CSR efforts. This year, Kiehl's collaborated with UNESCO as an initiative to raise awareness on the World Heritage Sites located here in Malaysia.

Solution
A Kiehl's sampling exercise to promote and raise awareness on World Heritage Sites located here in Malaysia led to the creation of The Heritage Trail. This compact, colourful and mobile responsive microsite uses infographic styling and visual storytelling to create a seamless and interactive educational treasure hunt.

Executive Creative Director
Nic Hon

Art Director
Chan Wei Bin

Copywriter
Ili Norizan, Vince Edwin

Client Service
Wong Wai Sun, Magdalene Ho

Web / Multimedia Designer
Serah Boey, Sang Li Lian, Soh Wei Jian

Programmer
Jason Neoh

 

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Kancil-2017

Kancil Awards 2017 Winners

 


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