Kancil Awards

The Malaysian Advertising Awards

(7.2) CRAFT FOR CYBER & MOBILE [Sound Design & Use of Music] - BRONZE, Sounds of Story Time, TBWA Kuala Lumpur

Title 
Sounds of Story Time

Product / Service
Eveready Torchlights & Batteries

Client
Energizer Malaysia

Brief
Story time moments between young kids and their parents are slowly being taken over by on-demand interactive games on mobile devices.What if we could rekindle modern parents and their children with the magic of traditional storybooks?

Solution
THE IDEA:We wanted to change the way stories were told simply by adding a new dimension to story time.Through the power of sound, we melded mobile technology with the traditional art of storytelling, and created a way for children's storybooks to come alive.THE EXPERIENCE:Inspired by the hands-on interactions of Eveready's "Sang Kancil Cari Cahaya" interactive storybook, Sounds of Story Time is a mobile web app that enhances story time with background music and sound effects right at the storyteller's fingertips.Specially composed music and sound effects give life to all kinds of stories, making every page more fun and engaging for both the storyteller and their audience.New sound packs released every month add more variety, and help sustain the joy of storytelling over many books to come.Sounds of Story Time opens up a new, yet familiar way for today's parents and their little listeners to bond, and experience stories in a new light.

Others
Sa'ad Hussein (CCO)

Executive Creative Director
VJ Anand

Others
Maharis Azman (ACD)

Copywriter
Ferhan Faidzan

Designer
Faridz Husaini, Sam Lai, Tay Shen Thuu

Others
Canang Studio (Audio House)

Others
Shune (CGH)

Others
Hadi Muslim (Motion Designer)

Client Service
Loh Mun Yee, Lee Xin Yi

Others
Julian Yap (Senior Art Director)

Programmer
Joshua Rondilla

 

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