Sounds of Story Time
Product / Service
Eveready Torchlights & Batteries
Story time moments between young kids and their parents are slowly being taken over by on-demand interactive games on mobile devices.What if we could rekindle modern parents and their children with the magic of traditional storybooks?
THE IDEA:We wanted to change the way stories were told simply by adding a new dimension to story time.Through the power of sound, we melded mobile technology with the traditional art of storytelling, and created a way for children's storybooks to come alive.THE EXPERIENCE:Inspired by the hands-on interactions of Eveready's "Sang Kancil Cari Cahaya" interactive storybook, Sounds of Story Time is a mobile web app that enhances story time with background music and sound effects right at the storyteller's fingertips.Specially composed music and sound effects give life to all kinds of stories, making every page more fun and engaging for both the storyteller and their audience.New sound packs released every month add more variety, and help sustain the joy of storytelling over many books to come.Sounds of Story Time opens up a new, yet familiar way for today's parents and their little listeners to bond, and experience stories in a new light.
Sa'ad Hussein (CCO)
Executive Creative Director
Maharis Azman (ACD)
Faridz Husaini, Sam Lai, Tay Shen Thuu
Canang Studio (Audio House)
Hadi Muslim (Motion Designer)
Loh Mun Yee, Lee Xin Yi
Julian Yap (Senior Art Director)