Product / Service
Celcom Axiata Berhad
Revive Isotonic is produced by Permanis Sdn Bhd, one of Malaysia's leading drink manufacturers. Largely popular among the young audience, Revive is well known as an instigator of fun and active lifestyle with its slogan, "Keep The Fun Going". In an effort to occupy a top-of-mind recall, Revive decided to remind audience what this brand is all about. But a conventional way was not an option. Revive wanted something that is fun and engaging, and in-line with their slogan, "Keep The Fun Going".
Due to the nature of the brief given by client, Revive needed an idea that is fun and engaging rather than a passive one-way communication. It is crucial that this idea demonstrates Revive’s ‘Keep The Fun Going’ philosophy. This is to ensure that the audience can easily connect with the brand and ultimately build brand affinity. Since the target audience’s age group is between 15 and 25 years old, social media was the most ideal platform to execute this idea, specifically on Revive’s Facebook page. It was executed through an e-poster on Revive’s Facebook timeline. Every participant became the brand’s advocate when this e-poster was shared to their friends, which in return translated into Revive’s earned media. Through an online contest, Adrenalarm will be rewarded directly to the winners.
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