Kancil Awards

The Malaysian Advertising Awards

(10.3) DIRECT [Use of Digital & Social] - MERIT , Storyline, M&C SAATCHI (M) SDN BHD


Product / Service

Celcom Axiata Berhad

Revive Isotonic is produced by Permanis Sdn Bhd, one of Malaysia's leading drink manufacturers. Largely popular among the young audience, Revive is well known as an instigator of fun and active lifestyle with its slogan, "Keep The Fun Going". In an effort to occupy a top-of-mind recall, Revive decided to remind audience what this brand is all about. But a conventional way was not an option. Revive wanted something that is fun and engaging, and in-line with their slogan, "Keep The Fun Going".

Due to the nature of the brief given by client, Revive needed an idea that is fun and engaging rather than a passive one-way communication. It is crucial that this idea demonstrates Revive’s ‘Keep The Fun Going’ philosophy. This is to ensure that the audience can easily connect with the brand and ultimately build brand affinity. Since the target audience’s age group is between 15 and 25 years old, social media was the most ideal platform to execute this idea, specifically on Revive’s Facebook page. It was executed through an e-poster on Revive’s Facebook timeline. Every participant became the brand’s advocate when this e-poster was shared to their friends, which in return translated into Revive’s earned media. Through an online contest, Adrenalarm will be rewarded directly to the winners.

Executive Creative Director
Farrokh Madon, Henry Yap

Creative Director
Yee Wai Khuen

Farrokh Madon, Melinda Foo, Adriyanti Ghazaly, Yusman Rosdi, Nursuhaila Sukri, Yong Jook Yie

Art Director
Yee Wai Khuen, Edwin Lee, Lyndy Tan

Client Service
Michael Quay, Lee Poh Li, Ng Cho Sek

Yee Wai Khuen, Edwin Lee Siew Hong, Lyndy Tan

Web / Multimedia Designer
Edwin Lee Siew Hong, Lyndy Tan, Iriss Tan Wei Hung

Agency Producer
Evelynn Tan, Phoenix Tham

(Chief Creative Officer) Farrokh Madon, (Strategic Planning) Michael Quay, Chan Su Ling, (Digital Strategy) Keith Tan, Lee Poh Li, (Project Manager) Nina Faressa, (App Developer) Alcassoft, (Post Production House) VHQ Post

Production House
Carrot Films

Film Director
Ming Jen



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