Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 (12.1) ENTERTAINMENT & BRANDED CONTENT [Publishing] - BRONZE, Eveready Book Of Play, TBWA Kuala Lumpur

(12.1) ENTERTAINMENT & BRANDED CONTENT [Publishing] - BRONZE, Eveready Book Of Play, TBWA Kuala Lumpur

Title
Eveready Book Of Play

Product / Service
Eveready Torchlights & Batteries

Client
Energizer Malaysia

Brief
In today's digital world, Eveready set out to do what conventional, obsolete batteries have never done: Bring Malaysian families with young children closer together.While overworked parents and busy children meant less bonding time, we realised that current forms of entertainment didn't reflect the heritage or traditions of what parents grew up with themselves.So what if we could tap into Malaysian parents' own nostalgia and childhood?

Solution
Eveready was inspired by the lost art of Wayang Kulit, the traditional Malaysian art of storytelling using shadow play.We created a shadow play bedtime storybook for children, 'Sang Kancil Cari Cahaya' (The Mouse-deer's Search for Light), featuring the iconic Malaysian folktale character: The Mousedeer. Children can even create new stories with the characters, so every night brings a new experience.That's how we created a new reason to buy Eveready torchlights, using light and shadow to light up a child's imagination, and bring families closer together.

Others
Sa'ad Hussein (CCO)

Executive Creative Director
VJ Anand

Others
Shune (CGH)

Others
Lay Jian-Yi (ACD)

Others
Julian Yap (Senior Art Director)

Designer
Tay Shen Thuu, Sam Lai

Copywriter
Rahimaton Shukor, William Beale, Shune

Agency Producer
Benson Clive

Client Service
Loh Mun Yee, Ayuni Jamal, Lee Xin Yi

Others
Chow Chun Son, Nigel Pinto, Randy Jay Pavanaris, Jerry Lai, MK Wong, Hendro Setyo, Canang Studio Sdn Bhd (Production Team)

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated