Kancil Awards

The Malaysian Advertising Awards

(12.10) ENTERTAINMENT & BRANDED CONTENT [Campaign] - MERIT, Skin Not Sin, FCB Kuala Lumpur

Title
Skin Not Sin

Product / Service
Nivea Extra White Firming Body Serum

Client
Beiersdorf (Malaysia) Sdn. Bhd.

Brief
For the launch of Nivea Extra White Firming Body Serum, Nivea wanted to showcase the product promise of fair and firm skin. The problem was, draconian local censorship and increasingly conservative cultural values prevented us from revealing too much skin.

Solution
We turned this disadvantage into an advantage. We collaborated with internationally renowned American designer Adam Saaks for a special fashion show called Nivea Flaunt It. Saaks is known for creating daring, highly-revealing designs by cutting patterns out of clothing. Yet we got him to create the least revealing designs that would still draw maximum attention to the skin underneath. At one of the most popular malls in KL, his on-the-spot creations were performed live on stage on a pair of local celebrities.

Creative Director
Yow Kuan Wai

Art Director
Sean Goh, Yow Kuan Wai

Executive Creative Director
Nick Gordon

Copywriter
Yow Kuan Wai

Client Service
Natasha Aziz, Liew Jie Yi

Designer
Michelle Ho

Film Director
Fazly

Production House Producer
Fah

Agency Producer
Brandon Chai

 

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