Kancil Awards

The Malaysian Advertising Awards

(12.6) ENTERTAINMENT & BRANDED CONTENT [Branded Game (Digital/On-ground)] - MERIT, PLAY WITH OREO, FCB Kuala Lumpur

Title
PLAY WITH OREO

Product / Service
Food / Beverages

Client
OREO

Brief
Oreo is a beloved and delicious chocolate sandwich cookie known around the world. But it seems only kids know it. We had to increase awareness of Oreo and acquire a positive brand presence amongst our young adults demographics.

Solution
We created Play With Oreo, a 3-month long campaign that lets young adult re-connect with their Facebook 'friends' by challenging each other on the Play With Oreo Mobile Site.Fans could take a silly selfie of themselves and upload it into the games! They can then see themselves rolling, crushing, dunking or jumping online for Oreos. Then all they have to do, is challenge their long-lost Facebook 'friends' to break the ice and start re-connecting with each other.Fans get to share their progress, achievements and high scores on Facebook. They even get to unlock in-game boosters when they share online, prompting even more shares!

Executive Creative Director
Nick Gordon

Copywriter
Yap Swee Jin

Copywriter
Nick Gordon

Copywriter
Badd Anuar

Art Director
Christopher Ong

Art Director
Mohamad Faridz Husaini Bin Hassan

Art Director
Tengku Diana Karanina Bte Tengku Mahamad Nordin

Art Director
Choong Chee Haw

Art Director
Alvin Ho

Art Director
James Voon

Client Service
Lakshmi Subramaniyam

Client Service
Yoveindra Arumugam

Others
Kamal Gangaram

Others
Monster Interactive

Creative Director
Alvin Ng

Web / Multimedia Designer
Amy Low

Production House
Glassfin

 

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