Kancil Awards

The Malaysian Advertising Awards

(9.12) FILM & FILM CRAFT [Scriptwriting] - MERIT , Pocket bike to pocketing victories, Leo Burnett Malaysia

Title
Pocket bike to pocketing victories

Product / Service
PETRONAS

Client
PETRONAS

Brief
As a property developer in a saturated market, MRCB Land faced the challenge of establishing a distinct identity.

Solution
MRCB Land's infrastructural development surrounds Brickfields and KL Sentral. While they are divided by age and culture, at heart of it all, these neighbouring addresses are one and the same, embodied by this story of a father and his son.

Creative Director
Iska Hashim (Group Creative Director), James Yap

Art Director
Chan Sze Mei

Copywriter
Hanna Lee, James Yap

Agency Producer
Kelvin Theseira, Melanie Ranatunga

Client Service
Eswara Van Sharma, Amelia Peng, Mohd Fareezan

Production House
Director's Think Tank

Production House Producer
Heng Tek Nam

Film Director
Rajay Singh

Director of Photography
Lee Wing Lok

Music
Fuse Asia Studio

Others
Editor : Affandi Jamaludin

 

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