Kancil Awards

The Malaysian Advertising Awards

(9.12) FILM & FILM CRAFT [Scriptwriting] - MERIT , The Unspoken Bond, Mega Advertising Sdn Bhd

Title
The Unspoken Bond

Product / Service
MRCB Land

Client
MRCB Land

Brief
As a property developer in a saturated market, MRCB Land faced the challenge of establishing a distinct identity.

Solution
MRCB Land's infrastructural development surrounds Brickfields and KL Sentral. While they are divided by age and culture, at heart of it all, these neighbouring addresses are one and the same, embodied by this story of a father and his son.

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Art Director
Leister Yam, Alexis Keith Fernandez

Copywriter
Alexis Keith Fernandez, Leister Yam

Production House Producer
Jamie

Film Director
Tan Seng Kiat

Music
CAD Music

Others
Sound Engineer: Mei Yee

 

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