Kancil Awards

The Malaysian Advertising Awards

(9.3) FILM & FILM CRAFT [Non-Broadcast Single] - BRONZE, Road Bully, Bates CHI & Partners

Title
Road Bully

Product / Service
Auto Insurance

Client
Allianz

Brief
Allianz, the world's leading car insurer, wanted to launch a road safety campaign that would be highly relevant and ownable, while providing the perfect opportunity to recruit new policy holders.

Solution
We launched MyAID (Malaysians Against Irresponsible Drivers). A nationwide movement that galvanized the people to keep the roads safer from irresponsible drivers.

Creative Director
Ngow Fei Fei

Film Director
Barney Chua

Art Director
Ngow Fei Fei, Lim Kean Woei

Copywriter
Kevin Vijayakumar

Designer
Kong Kar Yee, Callum Ng, Jodie Hew

Client Service
Prabha Alexander

Production House
Mojo Films

 

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