MyAID - Irresponsible Drivers
Product / Service
Allianz, the world's leading car insurer, wanted to launch a road safety campaign that would be highly relevant and ownable, while providing the perfect opportunity to recruit new policy holders.
We launched MyAID (Malaysians Against Irresponsible Drivers). A nationwide movement that galvanized the people to keep the roads safer from irresponsible drivers.
Ngow Fei Fei
Ngow Fei Fei, Lim Kean Woei
Kong Kar Yee, Callum Ng, Jodie Hew