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HOME RESULTS: 2015 (9.3) FILM & FILM CRAFT [Non-Broadcast Single] - BRONZE, Moments of Joy, Grey Group Kuala Lumpur

(9.3) FILM & FILM CRAFT [Non-Broadcast Single] - BRONZE, Moments of Joy, Grey Group Kuala Lumpur

Title
Moments of Joy

Product / Service
JOY DISHWASHING LIQUID

Client
P&G

Brief
Joy dishwashing liquid is surprisingly small, surprisingly powerful - a concentrate that cleans in just 1 wash. Problem is, Joy is 1/4th the size and almost double the price of its competitor. It wasn't on Malaysian moms' shopping list who see the value in "big".

Solution
We worked with the insight that busy, working moms feel the tension of not spending enough time with their kids. For them, more time with the kids is better. Through a social experiment film which ran on social media channels, we revealed to moms that it's not just the big chunks of time, but the little moments they spend with their kids that can be Surprisingly Small, Surprisingly Powerful.

Cretaive Director
GRAHAM DREW

Creative Director
RAMANJIT SINGH GULATI

Art Director
NAVED SIDDIQUI

Copywriter
RAMANJIT SINGH GULATI, GRAHAM DREW

Agency Producer
SUZY CHIANG

Client Service
CHRISTINE CHAN, KATE ARMISHAW, JOSHUA YAP, KEVIN YEOH

Planner
ABHIJIT DAS

Film Director
HENRY OOI

Team P&G, WPP
ANURAG GUPTA

Others
CLIENTS: SWETA MEHRA, MALLIKA TYAGI, GRACE CHUA, TRUONG THI NGOC AHN

Media Com
SAURABH CHANRASHEKHARl

Advocacy
MAHESH NEELAKANTAN

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated