Kancil Awards

The Malaysian Advertising Awards

(9.4) FILM & FILM CRAFT [Non-Broadcast Campaign] - MERIT, The Sleep Sheep Show, Mega Advertising Sdn Bhd

Title
The Sleep Sheep Show

Product / Service
Anytime Fitness 24-Hour Gym

Client
Anytime Fitness Malaysia

Brief
Malaysians tend to not only sleep late, but also form unhealthy habits. Anytime Fitness 24-Hour Gym wants to encourage these people to better spend their time by working out at night.

Solution
A late night show featuring misbehaving counting sheep.

Executive Creative Director
Leister Yam

Creative Director
Alexis Keith Fernandez

Art Director
Leister Yam, Alexis Keith Fernandez

Copywriter
Alexis Keith Fernandez, Leister Yam

Production House Producer
Tart

Film Director
Tan Seng Kiat

Music
CAD Music

Others
Sound Engineer: Mei Yee

 

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