Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 (9.6) FILM & FILM CRAFT [Best Use of Music] - MERIT, McDonald's 'Rasa Sayang', TBWA Kuala Lumpur

(9.6) FILM & FILM CRAFT [Best Use of Music] - MERIT, McDonald's 'Rasa Sayang', TBWA Kuala Lumpur

Title
McDonald's 'Rasa Sayang'

Product / Service
McDonald's Happy Meals

Client
Golden Arches Sdn Bhd

Brief
Owing to price-focused advertising over the years, McDonald's became a place that's known more for cheap meals than joy and laughter for all in the family. It was our task to bring the good times back to McDonald's, in a way that touches the hearts of Malaysian parents � with the Happy Meal at the centre of it all.

Solution
Inspired by a local song we all grew up with, we created 'Rasa Sayang', a TVC that focuses on familiar scenes of tough love that every Malaysian parent has gone through, and still practices today. Far from being painful to watch, each moment of the commercial was tender and evoked nostalgia, while reminding viewers of the irreplaceable moments to be had over a Happy Meal at McDonald's.

Others
Sa'ad Hussein (CCO)

Executive Creative Director
VJ Anand

Others
Lay Jian-Yi, Maharis Azman (ACD)

Others
Shune (CGH)

Copywriter
Shune, Kharlal Nisha Sarfuddin, Andrew Perera, Ferhan Faidzan, Nor Marlina

Designer
Faridz Husaini

Client Service
Loh Mun Yee, Lee Xin Yi

Others
Eldon D'Cruz

Agency Producer
Benson Clive

Film Director
Iskandar Siva

Production House
PRS Productions

Art Director
Hafidz Salamat

Others
S.T. Fah (Executive Producer)

Others
Mallory Lee (Assistant Director)

Others
Rachel Lian (Producer)

Others
Elvin Lee (DOP)

Others
Max Lee, Ricky (Camera Assistants)

Others
Steve Chuan (Art Director)

Others
Yuriz (Editor)

Others
Pixelpost (Post House)

Web / Multimedia Designer
Tan Sri Michelle Yeoh

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated