Kancil Awards

The Malaysian Advertising Awards

(9.6) FILM & FILM CRAFT [Best Use of Music] - MERIT, Take Care Of You, FCB Kuala Lumpur

Title
Take Care Of You

Product / Service
Nivea Creme

Client
Beiersdorf (Malaysia) Sdn. Bhd.

Brief :
Nivea Creme has been an iconic product in Malaysia and around the world for generations. Yet locally, it no longer connected with the present generation due to a lack of marketing communications. Nivea wanted to remind the primary target audience of Malays about the essence of the product promise, which is all about showing tender loving care.

Solution :
We knew the best occasion to connect emotionally with the Malay audience was during Hari Raya Aidilfitri, a time where family bonding and love is most cherished. So we created a festive film, backed by a stirring song, that told the story of care in all its forms.

Translation :
(Verse 1) When I first saw your eyes, It made me smile. I never felt this way before, but for a while, I thought you were lost in memories. I just want to let you know (Chorus) When there's no light, and you feel lonely, I will guide youand show you the way back home. I'll give you love, I'll give you love, I'll give you love, I'll take care of you.(Verse 2) Since we've been sharing both our lives, days are bright. I can't get you out of my mind, its hard to find someone who makes me feel the way I do. That's why I want to let you know. Chorus (2x) Bridge And I'll be there for you, I'll be there for you. Chorus (2x) Outro I'll take care of you. I'll be there for you. (Tagline) AS TRUE AS A LOVING TOUCH

Creative Director
Yow Kuan Wai

Art Director
Sean Goh

Copywriter
Yow Kuan Wai, Farasha Osman, Azmi Indra Putra

Music
Aleksander Rynkowski, Andre Sudradjat, Wong K. Seng

Vocalist
Juwita Suwito

Production House
Canang Studio, nhb Music, PRS Films

Film Director
Telly Koay

Client Service
Natasha Aziz, Foo Huey Yen, Chen Mei Hsuan

Agency Producer
Brandon Chai

Production House Producer
Andrea Duarte, Jenny Ho, Joanne Pereira

Executive Creative Director
Nick Gordon

Copywriter
Matthias Rewig, Michael Vitzthum

Production House Producer
Fah

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.