Eveready Book Of Play
Product / Service
Eveready Torchlights & Batteries
Season 5 of The Walking Dead would be premiering on Malaysian cable TV, the same day as the US. With the cliffhanging finale of Season 4, fans were kept on the edge of their seats as the lives of their favourite characters were left hanging in the balance. How could we continue the excitement leading up to the premiere of the new season?
The installation was modelled after the iconic container, providing visual continuity from the show. We used the power of technology to give fans a larger than life experience of the world of The Walking Dead - the first of its kind in Malaysia. Through AR (augmented reality) and sensory technology, fans were able to see the dead come to life, right before their eyes.
Executive Creative Director
Senior Art Director
Tay Shen Thuu, Sam Lai
Rahimaton Shukor, William Beale, Shune
Loh Mun Yee, Ayuni Jamal, Lee Xin Yi
Chow Chun Son, Nigel Pinto, Randy Jay Pavanaris, Jerry Lai, MK Wong, Hendro Setyo, Canang Studio Sdn Bhd (Production Team)